As we see the world gravitating towards well-being and wellness, many brands are making a debut and taking center stage to redefine the concept of nourishment through nature’s goodness. One such brand is Organicule in Malaysia.
At Organicule, the husband-and-wife duo passionately believe in delivering products that uplift one’s health in every possible way. Their exceptional range of super-foods and super-oils consists of 100% pure and raw natural ingredients meticulously selected for their unparalleled quality.
In this exclusive interview, we delve into the minds of Organicule’s vsionary owners and go in-depth as they share their insights on nurturing well-being through nature’s gifts. Let’s take a look at how this husband-and-wife team have created a brand that resonates with the prevailing shift towards prioritizing wellness amongst consumers today.
1. Tell us about the inspiration behind starting Organicule? How do you incorporate the principles of mindful living into your business philosophy and product offerings to promote a holistic approach towards well-being?
Organicule started as a result of our personal need. My husband & I have always been into the healthy & natural foods lifestyle. We used to consume these superfoods and had seen the benefits they brought to our lives. At first, we used to order them online from overseas or request family and friends to bring them back whenever they were travelling abroad. Eventually the process got very cumbersome and difficult, so we decided to see the options available locally. To our dismay, the organic superfood range in Malaysia at the time was extremely poor, the products that were available were awfully expensive and of very substandard quality. That is when we realized that there is a gap in the market and the idea of Organicule was born. We wanted to bring high quality, premium superfoods at a price point that is affordable to the Malaysian market, as we wanted to inspire Malaysians to be healthy and to break the myth that healthy means expensive as our mission is to ensure all Organiculers truly benefit from our superfoods.
All our products are sourced directly from farmers and producers. This way we are able to provide a fair pay to the farmers/producers and we are also able to get savings for our customer. This goes in line with the mindful living principle of sustainability and compassion. Also, for us our customers satisfaction and happiness are the most important and we really do go the extra mile to show our gratitude for their support. We also offer a 30-day money back guarantee as we want to ensure that every Organiculer is happy with their purchase.
2. Well-being is a holistic concept that encompasses physical, mental, and emotional health. How does Organicule’s product line cater to these different aspects of well-being?
At Organicule, we honestly believe we are what we eat. Food & nutrition plays a huge role in every aspect of your life. Emotionally food has a huge role to play, the kind of food you eat does have an effect on your mood and vice versa. For e.g. Our cacao powder is a natural mood elevator as chocolate when eaten raw releases serotonin which elevates your mood and helps with your emotional and mental state. Also, food does play an important role with a person’s energy levels. When one eats healthy and food that is nutrient rich one can see the positive effects it has on one’s energy levels. For e.g. Our Maca powder & Beetroot Powder are energizing superfoods and help improve your endurance and atelic performance which is why it is a preferred pre and post workout superfood for many athletes around the world. This way these superfoods help you get the most out of your workout as well as keep you energized through the day with no energy crashes, so you can continue to give your best at work, family, workout etc.
3. As a wellness brand do you provide any resources or guidance on incorporating mindfulness into the daily lifestyle of customers beyond your products? Do you plan on doing something like that in the future?
Yes, as a health & wellness brand we believe that to live a more fulfilling & healthy life only eating right is not important so through our social media posts, insta lives & other initiatives we always encourage our customers to exercise, journal, meditate, sleep well, hydrate, do yoga etc.
4. Mindfulness in self-care is crucial to maintain a healthy life. How does Organicule’s product line cater to supporting self-care practices?
Selfcare is definitely important and when one decides to invest in their health by getting Organicule products they have taken the 1st step towards selfcare. Creating recipes using Organicule superfoods or making a smoothie with Organicule superfoods is a form of self-care. Even doing a DIY mask at home & adding Organicule products is an important aspect of selfcare. When you take care of your diet, nutrition, work out, sleep habits, skin & hair care etc. are all forms of selfcare.
5. Mindful living often involves being conscious of the impact on the environment. Can you elaborate on your commitment to these values and how they are reflected in your business practices, packaging, and overall operations?
Organicule is an environmentally conscious brand. We minimize our use of paper and even during events we go paperless. We do not use plastic cups or plastic bags. We also supply our products to zero waste store in bulk packaging so that we can support the people who are practicing the zero-waste lifestyle. As a brand we do have our limitations in terms of packaging as we must also consider the safety of the product, the shelf life & the cost. Keeping all these aspects in mind we chose HDPE food grade plastic jars for our retail packaging; they are of course not the most eco friendly packaging in the market but its 100% recyclable and it is the best we can do with the options available.
6. As business owners, how do you personally apply mindful living practices into your daily lives and how has it impacted the way you build and grow Organicule as a brand that advocates holistic well-being and mindful living?
As business owners of a health & wellness brand, mindful living is an integral part of our lives. Personally, we focus a lot on personal nutrition and exercise which we feel is the best form of selfcare. This helps us be more active and motivated to put our best foot forward. Also, as a brand we believe in forging a long term relationships based on compassion and gratitude not only with our customers but even our suppliers and in our personal life which has really helped us in our business as our suppliers and vendor teams consider themselves as part of the Organicule family. We honestly believe as founders it is our personality and soul that is reflected through our brand and customer service. So, a happy & mindful founders will create a happy and mindful brand.
You can find out more about Organicule on their website here. Also have a look at their Instagram for great recipes and tips!
